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D O R O T H É E   B U E T T G E N
Am Wiesenplaetzchen 2 .|. 53639 Koenigswinter
02223 - 29 76 52 .|. mail[at]dorobuettgen.de

.|. PERSONAL INFORMATION


Born: September 05, 1967 in Cologne, Germany
Nationality: German
XING    LinkedIn Profile
.|. OBJECTIVE
E-Mail Marketing, Direct Marketing, Online Marketing, Product Marketing, Product Management,
Community Management, Social Media Management
.|. PREVIOUS FUNCTIONS
Direct Marketing Specialist, Community Manager, Online-Editor, Product Manager, Senior Marketing Manager Europe, Business Development Manager, Head of Product Marketing, Online Marketing Manager, Senior Expert Productmanagement, Senior Project Manager
.|. EXPERIENCE
text2net GmbH, Bonn
Senior Project Manager
(since September 1, 2015)
Project- and Content Management for websites of international clients
  • Consulting and support of international clients, from content research to editing and online publishing of digital content
  • Social Media Management
  • Concept development, scheduling, team management, briefing and presentation
Deutsche Post AG, Bonn
Senior Expert Productmanagement Identity Management
(March 01, 2015 - August 31, 2015)
Development of digital and mobile identity management solutions and additional services for private and business customers
  • Identification, development and maintenance of new business models and features to support sales and private customer acquisition
  • Coordination, quality management and reporting for marketing of digital identity management solutions
  • Product management for classic offline identity management solutions with specialization in security, subsidiary and sales services
July 1, 2013 - February 28, 2015 Parental leave

September 1, 2011 - June 30, 2013 CreActive GmbH, Bonn
Online Marketing Manager
  • Coordination of all online marketing activities, especially email- and affiliate-marketing, for clients in Germany, Austria, Switzerland, Danmark, Sweden, Poland and Hungary
  • International project management for clients in UK and India
  • Coordination of international agencies from France, UK, Germany, Russia and India
  • Concept development, campaign management, analysis and presentation of results
  • Development and implementation of lead generation strategies
July 1, 2008 - May 31, 2011 Allesklar.com AG, Siegburg
Head of Product Marketing allesklar media
  • Positioning of allesklar media in the German online marketer landscape
  • Development of strategies and processes regarding acquisition of new clients
  • Strategic positioning of the marketer unit
  • Development of marketer concepts and ongoing potential analysis; yearly sales forecast
  • Ongoing client management
December 5, 2009 - January 31, 2011 Parental leave

December 1, 2006 - September 30, 2008 Allesklar.com AG, Siegburg
Business Development Manager
  • Strategic enhancements of sales areas Advertising & Cooperations, Listing and Job Market
  • Management and coordination of company-wide projects
  • Sales Marketing
December 1, 2005 - November 30, 2006 Lycos Europe GmbH, Guetersloh
Senior Marketing Manager Webhosting Europe
  • Budget accountability and responsibility for all marketing activities of the business unit Webhosting in UK, France, The Netherlands, Germany, Sweden, Italy and Spain
  • Management of the marketing department with two direct reports
  • Online and Offline Marketing, Search Engine Marketing, Affiliation Programs, Partnermarketing, Cooperations, Portal Integration
August 1, 2005 - November 30, 2005 Freelance Translator, Munich
  • Translation of volumes 'India', 'USA', 'New Zealand' and 'South America' for the Lonely Planet travel guide series from English to German
August 07, 2004 - July 31, 2005 Parental leave

May 1, 2003 - December 31, 2003 Yahoo! Deutschland GmbH, Munich
Product Manager Consumer and Network Services (CNS)
  • Product-Responsibility and accountability for mail, messenger, companion and 19 other community-products
  • Management of the Business Unit CNS Germany with two employees
August 01, 1999 - April 30, 2003 AOL Deutschland Online GmbH, Munich
Community Manager and Online-Editor
  • Development and maintenance of the community area for CompuServe.de
  • Conception and implementation of the customer relationship program with newsletters and event-emails
  • Online-editor for the portal www.compuserve.de, the entertainment and the community-pages
October 01, 1998 - July 31, 1999 AOL Deutschland Online GmbH, Munich
Direct Marketing Specialist CompuServe
  • Development and coordination of all direct marketing activities for CompuServe
  • Coordination of external advertising agencies and service providers
  • Success control of the implemented direct marketing activities
  • Conception of DRTV-spots together with external agencies
February 01, 1995 - September 30, 1998 Reader's Digest Deutschland, Stuttgart
Junior Product Manager General Books/CD-ROM
  • Implementation and coordination of operative marketing plans for direct mail
  • Coordination of premium-gift usage among all product lines
  • Planning of market research activities and coordination with other Reader's Digest subsidiaries
  • Marketing supervision of the task-force "CD-ROM", development of the product catalog, product selection and purchasing
August 06, 1994 - January 31, 1995 Isobar GmbH, Essen
Sales Assistant
  • Conception and control of marketing measures, developement of product presentations for CAD software
  • Realization of telephone marketing activities
.|. EDUCATION
WS 1990/91 - SS 1994
Studies of Economics, University Essen
Emphasis: Marketing, Organisation & Planning, Statistics
Dissertation: : "Methods and Models of population dynamics" at the faculty of Statistics
Degree: Diplom-Kauffrau

SS 1988 - SS 1990
Studies of Economics at the Philipps-University Marburg
Degree: Vordiplom Betriebswirtschaftslehre

.|. UNIVERSITY-RELATED EXPERIENCE
WS 1991/92 - WS 1993/94
Tutor at the faculty of Statistics at the University Essen
.|. ADDITIONAL ACTIVITIES
October 17./18. 2002 and November 10./11. 2003
Speaker for the Open Directory Project (http://www.dmoz.org) at the "Search Engine Strategies" congress in Munich

2003
Representative of Yahoo! Deutschland GmbH at the Anti-Spam-Task-Force in Karlsruhe

March 27, 2007
Speaker for allesklar.com AG at the "Search Engine Strategies" congress in Munich

.|. LANGUAGES
Business-fluent English in writing and speech
Fair knowledge of Italian in writing and speech
Basic knowledge of Spanish and French
.|. COMPUTER SKILLS
Profound knowledge of all MS-Office programs (Excel, Word, PowerPoint, Outlook) and Lotus Notes
Unix-user-knowledge
HTML-programming (http://www.doroundjuergen.de)
Basic knowledge of Java Script and Photoshop
.|. REFERENCES
Reference CreActive GmbH, Bonn
Reference allesklar.com AG, Siegburg
Reference Lycos Europe GmbH, Guetersloh
Reference Yahoo! Deutschland GmbH, Munich
Reference AOL Deutschland Online GmbH, Munich
Reference Reader's Digest Deutschland GmbH, Stuttgart
Reference Isobar GmbH, Essen

Certificate Multimedia Marketing Specialist Comcave.College, Cologne
Diploma University of Essen
Reference University of Essen, Department of Statistics

Curriculum Vitae

Koenigswinter ,

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